BRAND. WEB. CONTENT. WITH MOXIE.

Your work

is next level.

Warm editorial scene of a Silver Lake creative studio after a website launch

and your website missed the memo.

We build bold, story-driven custom sites for creators, coaches, and growing brands who've outgrown their DIY era. Cinematic, personality-rich websites that do their job proper, so you can stop saying "sorry about my website" and start sending people there on purpose.

The Umbrella Agency is now Moxie by TUA

New name, same brain behind it. Sharper focus, bigger swings, and the studio is very much open.

Styled studio desk with a pilea plant in soft afternoon light

17+ years in the game

Any platform, any problem since 2009

Builds, migrations, Sprints, and support that move the business forward

Black and white photo of Ema Olson, founder of Moxie by TUA, working in her studio

Ways to work together

From full custom builds to focused sprints

these are the four main ways we help clients get out of digital limbo and into a site that actually pulls its weight.

If you’re unsure which one fits, start with a Project Fit Call and we’ll sort your best path in under 30 minutes.

Web Design Services

For the business

you’ve actually grown into

House Lights Up is a high-touch rebrand and custom website build for businesses ready to look as established as they actually are.

It’s the full reset: strategy, structure, messaging, and visuals handled in one cohesive build, so your brand stops feeling pieced together and starts feeling like the real thing.

Signature offer

Before and after scene of a cluttered analog desk transformed into a clean digital workspace

BRANDING & WEB DESIGN

A signature rebrand and full custom website build, crafted so your online home finally matches the level of the work happening behind the scenes.

WHAT YOU GET

Up to 8 core pages

Brand direction and visual cohesion

SEO and mobile built in

30 days of post-launch support

BEST FOR

Businesses ready for the full reset and a site that reflects the level they're operating at now.

Starts at $8,500 · 4–6+ weeks


‘folio-lite:the afters

Below is what the work looks like once it's out in the world. Real sites, earning their keep.

We're selective about what's here. Much of our work lives under NDA or is ongoing, which is how our clients tend to prefer it. Reach out and we'll share projects that are actually relevant to what you're building.

by invitation only

A logo with handwritten black text reading 'moxie' and additional smaller text 'by TUA' beneath it, set against a transparent background.

Brand Refresh & Storytelling

ecommerce • Squarespace 7.1 • Branded Visuals

Brand Redesign & Platform Migration

Portfolio • Squarespace 7.0 → 7.1

Testimonials
Ema Olson working on a laptop at a Los Angeles café

Post glow-up & what it feels like on the other side.

Real projects and real relief. Here's what it's like to finally have a site you're proud to send people to... in their words, not mine.

Sunlit loft office with a desk, plants, and tall industrial windows

Need a smaller starting point or ongoing support?

Not every project needs the full production. If you need a migration, a sprint, a second opinion, or just someone sane in your long-term corner, there are smaller ways in.

Web support & smaller site offers

01.

One or Two Week Groove A strategic refresh for existing sites that need sharper structure and conversion. From $2700.


02.

Hot Seat Session A 1–2 day sprint for punch-list fixes and fast momentum. From $1,000.


03.

04.

Site Audit A ranked review of what to fix first and what can wait.


Director’s Cut Portraits Branded portraits that finally look like the person your clients are already paying.

05.

The Great Escape A clean break from the platform you’ve outgrown, minus the chaos. From $2700.


06.

Ongoing Support → A trusted go-to in your corner instead of another tab open at 11:42 p.m.

Strategy & brand support


07.

08.

Strategy Consultation Platform advice and a clearer roadmap before you commit.


Branded Visual Package A cohesive image library to make your digital presence feel more intentional and complete.

Book
Notebook and laptop on a table mid project planning conversation. NYC skyline is in view.

It happens. You’re still not sure what you actually need.

You can book a (no nonsense, no pressure!) Project Fit Call and we’ll get you sorted in under 30 minutes with expert guidance and a clear, calm path forward.