your signature rebrand & full website
Clean. Clear. Strategic. House Lights Up is your full reset.
A site and brand presence built for where you’re going, not where you started.
High-touch 4–6 week rebrand, brand strategy, and website overhaul for businesses ready for a site that finally matches the level of the work behind it.
Who this is for
House Lights Up is for established creatives, founders, and service businesses who have real momentum —clients, referrals, responsibility— but a site that feels half-baked, off-brand, or stuck in a past version of the business.
the House Lights Up most when
You’ve outgrown your current site
You need more than a quick refresh
You want a strategic partner, not just prettier pages
What you get
Up to 8 core pages in your new custom-built site (additional pages available as add-ons).
Strategic website design with SEO and mobile responsiveness baked in from the start.
Brand style guide: palettes, typography, and layout rules → so everything feels like one world.
Content migration into clean, thought-through layouts with smart CTAs and user flows for B2C and/or B2B.
30-day post-launch support window for questions, tweaks, and small refinements as you settle in.
Optional add-ons: booking systems, eCommerce, email integrations, and other custom pieces as needed.
How it works
Every project is unique, but this is the basic structure of a House Lights Up project. Communications are managed inside one tidy and secure client portal, to minimize lengthy email threads and annihilate frantic back-and-forths. You have a clear picture of what is happening at every step along the way.
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We start with a Project Fit Call to make sure House Lights Up is actually what you need. Once we’re aligned, you pick dates and submit a deposit to lock your slot.
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You’ll complete pre-work so we have content, goals, and brand direction set. We’ll clarify offers, messaging priorities, and must-have functionality before a single pixel moves.
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We lead with the homepage and core structure, then expand into full site design, copy refinement support, and build-out. This is where the “your work is next level, your website missed the memo” gap gets closed.
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We test, refine, and handle the backend details, then launch with a walkthrough so you feel oriented instead of overwhelmed.
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You get a month of post-launch support for questions and light adjustments while you and your audience start living with the site.
Timeline & investment
Most House Lights Up projects run 4–6 weeks from project start, depending on scope and content readiness.
Starting at $8,500, with flexible payment plans available.
Custom quotes for larger sites, complex integrations, or brand work that extends beyond the usual 8-page build.
House Lights Up
FAQs
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Because House Lights Up is a big build and a close working relationship, and both of us should want it. The application takes about five minutes and tells me whether I'm genuinely the right person for your project. If I'm not, I'll say so and point you toward someone who is.
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Because it's a business asset, priced like one. The number covers brand strategy, custom design, the full build, and 17+ years of knowing which corners never to cut.
We lead with the homepage and core structure, then expand into full site design, copy refinement support, and build-out. This is where the “your work is next level, your website missed the memo” gap gets closed.
Here's the math you can bank on: at your level, one or two right-fit clients cover the whole investment. A site that books them before you ever get on the phone pays for itself on repeat.
And if your site needs a tune-up instead of a reinvention? That's what the Groove and Hot Seat are for, and I'll point you there myself on the Fit Call.
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The one that fits your business. I've built on every major platform over 17+ years, and Squarespace is one I know inside out. But the platform decision comes after I understand what you need, never before.
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Yes. Content gets sorted during the strategy phase. Copy polish is available and gets scoped into your pricing up front, so nothing surprises you mid-build.
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Most builds run four to six weeks and up, depending on scope. You'll get a real timeline in your proposal, and I don't pad or fudge them.
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That's what "starting at" means. We scope everything on the Fit Call, and you'll know your exact number before you commit a dollar. No surprise invoices, ever.
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You could get surprisingly far. AI writes decent outlines and passable first-draft copy, and if you've already started one, bring it... it gives us a great head start on strategy.
What AI can't do is design. It can't make taste decisions for your specific business, and every AI-built site has a sameness you can spot from down the street. Your clients can spot it too, even if they can't name it.
Rule of thumb: Use the robot for the rough draft. Hire a stylish human for the part people judge. Because they will.
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That is a you call: pay in full up front, or split it into payments. Paying in full earns you a thank-you discount, sized per project and spelled out in your proposal. Either way, you'll know every number before you commit a dollar.
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You're not tossed the keys and abandoned. Every build includes 30 days of post-launch support. And if you'll be managing your own site, I'll record custom walkthrough videos so you can fearlessly run it yourself.
Not sure if this is the right fit?
Let’s talk through your goals and figure out whether Groove, House Lights Up, or something smaller makes the most sense.
